John Kenyon - Nonprofit Technology Educator & Strategist

Nonprofit Technology consulting, training and writing about appropriate, effective solutions.

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Recent Posts

  • Interactivity in Technology Training
  • Should Nonprofits Prioritize Mobile Over Their Website?
  • Training with Beth Kanter: Time for Reflection
  • Nonprofits and the PICNIC error
  • Online Data Privacy
  • Why your nonprofit needs to know about mobile
  • Top Five Benefits of Having a Technology Plan
  • Text and Mobile Basics for Nonprofits: Do's and Don'ts
  • Improve Nonprofits’ Understanding of Google Tools - Share Your Story
  • Ten Nonprofit Technology "Commandments"

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NPD10 Live Blog: Next Generation Organizations

(Audio recording available after 8/31)

Panel with Marla Cornelius, Compasspoint; Julie Davidson-Gomez, Exhale; James Lin, Glide Foundation; Olivia Araiza, Justice Matters; Miho Kim, Data Center.

Compasspoint did a report on next generation orgs: Next Generation Organizations by Marla Cornelius and Tim Wolfred (coming in September). Covering a variety of characteristics of next generation organizations: Impact Driven. Finance & Business Savvy; Continuous Learning; Shared Leadership; Wired for Policy Advocacy; Ambiguity of Work-Life Boundaries; Constituents as Thought Partners; Board as Value Add; Multicultural & Culturally Competent.

Initial thoughts/ aspirational components of these dimensions
(Audio recording available after 8/31)

Using storytelling to reframe how we think about impact and results. Being solution agnostic - try everything until it works. Break down the silos between programs, finance, etc. Using failure and learning to improve and innovate.  Power is diffused, power is shared, everyone is tapped for solutions. Keeping connected to advocacy and policy work that relates to your work. People do, touch, learn things in their life that adds alue to their work, hence the need for good work life balance. Results-Only Work Environment (ROWE) - who cares what the time sheet says, get work done in a good way that keeps the larger picture in mind.

Discard that scarcity/ charity mindset - you are more than an org, you are part of a larger system. Engage with the network of orgs/people in your focus area as thought partners to find solutions. (Transparency and Openness- see Networked Nonprofit). With boards we try to limit their sphere of influence, we can use them as thought partners in solutions. Boards should derive their priorities from the organizational needs - what impact are they having on your org?. For cultural competency, recognize forms of power, privilege and disadvantage attached to social/cultural categories - does the org seek to counter that kind of oppression.

Points from stories from the panelists:

Julie: Talked about previously avoiding board membership, now a board member, thanks to a board recruitment model that courted her over 3 years. Now learned that governance is just a small part of what she does as a board member. Enjoys haring professional gifts around process and leadership.

James:

Multiculturalism - they really don't use that term. It is really about bringing the whole person into the room,  engaging their whole story. traditional model is to keep peoples stories out of the office. Requires engaging with self-knowledge. learning to tell your own story, where your story and the orgs story connects..

Example from Glide: building is open, no buzzers no locks no "do you have an appointment?". Can be chaotic but is an opportunity for connection.  Security is charged with holding the space open but to be there if there is a situation.  Had security staff attend domestic violence program. Same triggers that start domestic or street violence trigger bad bosses, asshole colleagues, etc.  Helped people find internal physical signs of stress when someone pushes your buttons. Rather than reacting, I can respond if I recognize when I am triggered. Security staff learned from the model, learned to handle his triggers. If you can't recognize/handle your own triggers you can't handle other peoples stories that are bound to trigger you.

Olivia:

They are about how to change a school from the inside out - change the lives of children from families of color, create social justice. Very open space at their office, living room atmosphere. Involves rainstorming, it's about every member of staff in every stage of their lives, being responsive to their needs. More creative staff is engendered when you embrace peoples lives and accommodate staff's lives.

Miho:

Shared leadership. Org model is group of circles focused on focused on capacity building, program, administration. They had a leadership decapitation. Co-directors left with all of their work, including grant files. Staff was polarized. Looked at how staff interacted with each other. Traditional model was not working, opportunity to create/shape new leadership model. not traditional management structure. Centered on Coordinating council vs. traditional hierarchy. Takes power from founder, major donors, state, etc. and gives it to the staff. Did an exercise about what did/did not work, major disagreements that they hashed out. Found principles they could agree on. First reaction was to create a policy document. Instead they created a "quilt" with different panels, on their wall, reminds them of the fundamental principles that they are working from. Have a tool that reframes mistakes as learning before moving to HR discipline. They have pay equity - everyone gets paid the same. How does pay equity promote/ cultivate the value that you express to the world. There are other elements that they use to mitigate the issues of pay equity. It's about working on things as a process. Shared leadership is actually more structure than less.

Panelist reactions:

James: These new ways of thinking are exciting but intimidating. SOunds great but sounds impossible at the same time. Inspiring but fear inducing.

Miho: Not only the personal is political but the spiritual is political. This journey of change made her look into herself, what are things she is ashamed of, strengths, but once you are authentic, your bond is deeper.

Marla: Thinking about how to incorporate these ideas and stories into her life and be aware of her own limits/paradigms, traditional ways of thinking.

08/31/2010 | Permalink | Comments (1) | TrackBack (0)

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Most Popular Websites & Why Nonprofits Should Care

It's important for nonprofits to know which websites on the internet have the most traffic. It helps them understand where people are online so they can be sure they are participating on the most popular sites.

Alexacom I am a fan of Alexa.com®, the web information company that ranks websites with the most traffic by country and by category as well as providing data on audiences. While the data you collect on your stakeholders online behavior, through website, email and other analytics is the most important, the data about activity on the greater web helps steer your online strategy.

As sites decline in popularity (as MySpace® seems to be doing, though it still has a lot of traffic) nonprofits may want to think about putting less effort into those channels. This of course depends on your website traffic statistics - if MySpace® continues to be one of the top 20 referrers of traffic to your site you likely want to maintain your presence there. If not, you may want to reduce the resources you expend on maintaining a presence on that channel. I recommend you check out this ranking once a quarter, just to see what sites are rising/falling in popularity.

For example, Twitter has moved from #9 to #7 in the past month. YouTube is now the #2 search engine on the internet after Google and visitors average almost 20 minutes when they visit. Are you on YouTube? Getting familiar with Twitter? You likely should consider it.

Besides statistics by country, you can look at the statistics by category. Under the heading "Society" there are listings for Activism, Philanthropy, LGBT, Issues and more. Under Philanthropy, the top 6 sites are:

1. Care2.com

2. The Animal Rescue Site

3. Caring Bridge

4. The Hunger Site

5. Food and Agriculture Organization

6. Idealist

As of August, 2010, here are the top 20 sites with the most traffic in the United States. The links take you to the detail page on the Alexa.com site:

1.  Google

2.  Facebook

3.  Yahoo! 

4.  YouTube

5.  Amazon.com

6.  Wikipedia

7.  Twitter

8.  Craigslist.org

9.  eBay

10.  Windows Live

11.  Blogger.com

12.  MSN

13.  Myspace

14.  Go

15.  Bing

16.  AOL

17.  LinkedIn

18.  CNN Interactive

19.  ESPN

20  WordPress.com

08/11/2010 in Nonprofit Technology, Nonprofit Web Presence, Resources, Social Media/Web 2.0, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)

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LBSNs (Location Based Social Networks): Foursquare

Foursquare Foursquare logo  

Foursquare is an up & coming social media tool that is just starting to be understood and used by nonprofits. While it's not something you likely need to figure out today, it is a good idea to be familiar with it and have it on your social media radar. At the bottom of this post I list nonprofit specific articles about foursquare.

Foursquare, like other social media tools, comes with its own unique paradigm and language, so requires some explanation up front. Think social networking tool meets location-based game meets travelogue.

Foursquare3With foursquare you sign up for the service and then as you visit places - parks, stores, restaurants, nonprofits, etc. - you "check in" to that place, either directly on the web or through a mobile device. There are different badges you get based on various criteria including number of visits, number of other members signed in and more. If you have the most visits to a certain location, you become the "mayor" of that place and are listed as such on the website. Businesses and organizations can use the service to provide virtual "coupons", i.e., "check-in" to our coffee shop get a free bakery product or become the mayor and get 10% off your purchase. 

Foursquare2I like being able to see if friends have visited places so I can ask their opinion about them or have them ask me. The badges and mayorships create a bit of a competition for bragging rights. It also serves as a kind of travelogue as I can go back and see where I checked in when. I have been using it since March and have 16 badges, am mayor of 16 places and have 36 friends I am connected with. 

FoursquarelocationI am more careful who I friend on foursquare and only connect with trusted friends, not acquaintances, as I am revealing where I am (though you have the option not to share your check-in with anyone). Lately I have seen an uptick in the number of friend requests, so thought it was time to write a post about it.

FoursquarelogosmLaunched in March of 2009, Foursquare in June banked $20 million in funding to grow its operations and user base. Article on eweek.

So who is using foursquare, Gowalla, Brightkite and other services of their kind? Nearly 80 percent of location-based social network users are males, and 70 percent are between the ages of 19 and 35. recent research from Forrester found.

The report from Forrester in July said this "Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geotargeted media. The market is quite nascent, with only a few million consumers using geolocation apps monthly. Marketers need to know what audiences can be reached with these services, which companies — if any — are ready for prime time, and whether LBSNs align with business objectives. Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray."

Forrester Report (full report $499)

According to a techcrunch article here are the stats as of July 7, 2010 on Foursqaure vs. Gowalla:

  • As of today, Foursquare has just over 1.9 Million users. Gowalla has around 340,000.At its current pace, Foursquare will surpass 2 Million users within a week.
  • Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.
  • Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.
  • 1 in 3 venues on Foursquare have been checked into only once or never. That number is 1 in 4 on Gowalla.
  • The most popular venue name is “Home,” followed by national fast food chains like “McDonald’s” and “Burger King”
  • On Foursquare, men outnumber women almost 2-to-1. Exact gender breakouts are not available for Gowalla, but the most popular first names suggest a similar distribution.

There are some interesting ideas and discussions starting to perculate from nonprofit thinkers. Check out the following for their posts and links to other examples of use:

KanterKenyonNetNon10 Beth Kanter - Foursquare

Beth Kanter - Foursquare 2

Danielle Brigida on Location Based Apps by Frank Berry

Danielle Brigida on Location-Based Networks Podcast with Allison Fine

Heather Mansfield - How to Add Your NPO to Foursquare

Allyson Kapin of Care2

Peter Panepento


Bonus suggestion: CauseWorld

Beth Kanter - CauseWorld

Beth Kanter - Causeworld on iPhone


08/05/2010 in Games, Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Travel, Web/Tech | Permalink | Comments (1)

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Online Collaboration Tools Worth a Look for Nonprofits: Etherpad, Yammer, Present.ly and more

Online tools for collaboration are nothing new, but they have matured over the last few years with added features and more real time updating. I think they should be part of every nonprofit organization's toolbox to facilitate communication and collaboration.


EtherPad_ ScreenshotEtherPad
(Note: the online component of this service was purchased by Google and the servers shut down. Google incorporated some of the features in their "rebuilt more real time" Google Docs launched in spring 2010. See below for alternatives.)

I did a webinar/ commuinty brainstorming session in December '09 with NTEN and the awesome Johanna Bates about low-cost and free IT solutions (Download the PDF - 618KB). At NTEN's recommendation, we included this free tool as part of the webinar and as a way to capture both the tools we knew about and the tools that the attendees shared with us.

It works like Google Docs in that many people can collaborate online to build a document, but has some unique features:

  • Contributors don't need to register/be invited to join in
  • There is a chat window seperate from the main doc window, so the two aren't mixed together
  • There are several options for exporting the document
  • Coolest feature (I think): A "time slider" that let's you scroll back in time to see exactly how the document was constructed

If you are looking to collaborate with a team of geographically distributed team, you may want to give this tool a try.

Since the servers on etherpad.com were shut down, on Google's page they list some alternative online services based on Etherpad "(not affiliated with Google, use at your own risk)".

  • Sync.in
  • PiratePad
  • TypeWith.me

EtherpadorgAlso check out the EtherPad Foundation where you can download an offline version or follow links to other online version.

See also this article from 2009 by David Pierce: "5 Great Alternatives to Google Docs You Should Consider" .


Yammer
 &
Present.ly

YammersmlogoYammer and Present.ly are tools that can provide a great way for people in organizations to keep informed about what people in other departments are doing. They provides opportunities for people to exchange ideas and stay up to date that normally could take hours in a full staff meeting. For a few orgs it is beginning to replace email as a primary mode of internal communication.

Present.lyThey are called micro-blogging tools and they work somewhat like an internal Twitter. People can post updates on what they are doing, resources (documents, presentations, notes, photos, etc.) and others can respond and comment. You can also create groups and there are apps for people to connect to it from their mobile devices. It can be a great way to manage and maintain a record of activity within an organization.

In their article "Making the Silo Break", Changing Out World shared "According to a study cited in the Economist, corporate workers spend between six and ten hours per week hunting for information that they could otherwise communicate to one another seamlessly in the Facebook/Twitter-like sphere of Yammer."

Related Articles:

Randy Tyler: Using Present.ly for Nonprofits

Randy Tyler: Using Yammer for Nonprofits

TechWall: Present.ly vs. Yammer

CNET: Present.ly vs Yammer


Other tools to consider for collaboration:

Here are some suggestions (from the NTEN Discussion list) for "an integrated solution so that all of (y)our members (with different email domains) can collaborate on projects, share documents, track progress with project management elements, and communicate and connect with each other in a facebook-like way". Some of these are "enterprise level" tools, meaning you usually need a server, that in general may not be appropriate for small- and medium-sized (under $2 million budget) nonprofits .

Jive SBS

Cubetree

Ning

WikispacesGoogle Wave

Google Applications 

Lotus Live

Wikispaces.com

Timejar.com

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07/14/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Web/Tech | Permalink | Comments (6)

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Facebook Birthday Wish Fundraising Results

Thanks again to Nelson L, David K, Judith S-D, Leyna B, Judy H, Michael S, Gambill C, Joe Baker, Julie B and Joe Horacek-Lee for helping me use my birthday to raise money for a great cause. I raised $635 thanks to them (oddly enough I raised $653 last year for GSA Network, must be something about those numbers!).

I wish Causes would give me more information on exactly who clicked on my birthday wish link when so I could track which of my posts was most effective in driving traffic and donations.

07/11/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Web/Tech | Permalink | Comments (0) | TrackBack (0)

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Facebook Birthday Wish: Visual Aid

Visual Aid LogoLast year I took my first foray into fundraising with a Facebook Birthday Wish, raising $650 thanks to generous support from my colleagues, friends and family. This year I have the goal of raising $900 for an organization I have been a fan of for a long time - Visual Aid.

Visual Aid encourages artists with life-threatening illnesses like HIV/AIDS and Breast Cancer to continue their creative work. This small organization does big things including providing opportunities for artists to connect with their community, providing art supplies, career resources and educational outreach.

National Portrait Gallery London by John KenyonAs many of my readers know, in my travels I usually try to fit in a visit to an art museum, be it the Art Institute of Chicago, the Museum of Contemporary Art Denver, the Andy Warhol Museum in Pittsburgh or the National Portrait Gallery in London (pictured) among many.

As an art lover and an amateur photographer I know the power art can have to nurture both the soul of the artist as well as our own.

The founder of Visual Aid and photographs from their current exhibition are featured in the new documentary "We We Here: Stories from the AIDS Years in San Francisco".

Please join me before next Thursday in supporting this wonderful organization, either through my Facebook Birthday Wish page or directly through the Visual Aid site.

Thank you in advance for helping continue the creative work of those who might otherwise be silenced by illness.

07/02/2010 | Permalink | Comments (0) | TrackBack (0)

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Upcoming SF Bay Area Social Media Trainings


Join me in person for these Social Media session:


Compasspointlogo Social Media 101: Telling Your Story
(w/ Sarah Moore)

Compasspoint's NONPROFIT DAY
August 31, 2010 - San Francisco, CA

Click here for information and registration


CVNLSocial Media 201
Part 1: What Works? Strategies & Case Studies
Part 2: Creating a Plan for Social Media

CVNL

September 7, 2010 - San Rafael, CA

Click here for information and registration


06/28/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Training, Web/Tech | Permalink | Comments (0)

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NTEN Webinar: Nonprofit Social Networking Benchmark Report

From NTEN:

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? New fundraising campaign? Try Causes! Need to build community? Let's create a Ning site! No budget for a web site redesign? Start a Facebook Page instead! Maybe it will work.

Google Analytics Traffic Sources Well, playtime's over. If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. (You just don't know it yet!)

In association with Common Knowledge and thePort, NTEN has started an effort to quantify how nonprofits use social networks -- and they're going to have a free webinar to talk about the results, "The Results Are In - Nonprofit Social Networking Benchmark Report". This will be your chance to ask questions about their 2nd annual Social Networking Benchmark Report. Your input in the discussion would be most welcome.

You should register for this (free!) webinar here.

2010 NP social media benchmark_report And, if that's not enough for you, they'll be going into greater depth with their 4-part series, "The State of Social Networking in the Nonprofit Sector 2010".

When: Wednesday, May 12th, 11:00 am Pacific Time / 2:00 pm Eastern Time

Cost: Free!

Presented by: Jeff Patrick, Common Knowledge

05/10/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Training, Web/Tech | Permalink | Comments (0)

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Florida 6/24-25: Engaging Older Adults (50+) [with Social Media]

I'll be live and in-person for a session on Social Media for Nonprofits which is part of a wonderful two-day mini-conference focused on helping nonprofits engage and mobilize older adults:

Senioratlaptop Harness the Power: A Wave of Boomers, A Wave of Technology, & A Sea of Potential Partnerships

About the program:

  • Designed to help you achieve your mission through mobilizing the talents and skills of people 50+
  • Help you better understand how to develop partnerships that can expand services and market reach without significant impact on internal resources
  • Learn more about using social media to attract people 50+ to your organization—as participants, supporters, and partners.

Presented by:

Andrea Taylor, Ph.D., Director, Temple University Center for Intergenerational Learning;
Jenni Frumer, MSEd, LCSW, NCGC, NCG Associate Executive Director, Alpert Jewish Family & Children’s Service
JFCSFLlogo John Kenyon, Executive Consultants Select Group Consultant;
Traci Nemerofsky Esq, President, A Plus Home Health Care, Inc.

Date & Time:

Thursday, June 24, 2010; 9 a.m.–4 p.m. EST
Friday, June 25, 2010; 9 a.m.–3 p.m. EST

Host Agency: Alpert Jewish Family & Children's Service

AllianceChildFam Workshop Location:     West Palm Beach Marriott
                                     1001 Okeechobee Boulevard
                                     West Palm Beach, FL 33401 

Registration Fee: $125

Intended Audience

Designed for CEOs/executive directors, senior management professionals, and general staff.

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Click here to register

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05/07/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Training, Web/Tech | Permalink | Comments (0)

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Webinar: Engaging Stakeholders (and Raising Money) With Social Media for Nonprofits

Facebookcauses Your nonprofit can use all of the support it can get, so how can you use social media to engage current stakeholders and attract new supporters? What strategies are effective at helping promote your mission - and raising money?

Join me for this teleconference/webinar which will help you navigate the world of social media. The program includes a review of successful social media tactics, examples from nonprofits, person-to-person fundraising campaigns with results and lessons learned. You'll also  learn about creating your organizations' plan for social media.

While this teleconference is most appropriate for those with a basic understanding of social media, novices are welcome too - my students tell me I am adept at explaining technological concepts in plain English.

Presented by Lorman Education Services, registered attendees receive continuing education credits.

Date:            June 10, 2010

Time:           1:00 pm ET (12:00 pm CT, 11:00 am MT, 10:00 am PT)

Location:      Anywhere with Internet Access and a Phone
                    (or even just a phone!)

Registration:    Click here to Register

05/05/2010 in Nonprofit Technology, Nonprofit Web Presence, Social Media/Web 2.0, Training, Web/Tech | Permalink | Comments (0)

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Social Network Benchmarks and IT Spending: Two Excellent Reports from NTEN

NTEN has released two excellent reports in the last couple months:

2009 IT Staffing & Spending Report

2010 Nonprofit Social Network Benchmark Report

2009_it_staffing_report -

IT Staffing & Spending Report

This report provides information on how much organizations are spending on IT and what levels of staffing they are using. In my experience, the answer is too often "far too little".

Consider this - one of my 10 Nonprofit Tech "Commandments" is "After people, data is your most important resource". If I came to your office and took away all of your data - donor information, funder information, etc. - you would not be able to function as an organization. If your organization is like most most (except all-volunteer ones) salaries are the largest budget item. But is IT your second largest budget item? Doubtful. If you agree with me that data is only second to people in importance, why is this not reflected in budgeting?

Check out the report and you can begin to reflect in your budgeting what is actually important to the health and well being of your organization.

2010 NP social media benchmark_report -

Nonprofit Social Network Benchmark Report

You have heard the buzz, now get some hard data and useful insights on what is actually happening in social media for nonprofits. Questions like:

  • What percentage of nonprofits are on Facebook?
  • How may nonprofits use commercial vs. in-house social networks?
  • How much staff time is being allotted to maintain a presence on social networks? 
  • What department has primary responsibility for social networking activities?

Find out the answers to these and other important questions in this useful and timely report.

05/04/2010 in Nonprofit Technology, Nonprofit Web Presence, Resources, Social Media/Web 2.0, Web/Tech | Permalink | Comments (0)

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Creating a Social Media Plan for Your Nonprofit

CVNLM 4 Social Media can be time-consuming and confusing, so what is the best way to make effective use of your limited resources? Have a plan!

Join me on Wednesday March 31st in San Rafael, CA for my workshop Social Media 201 from 9am to noon. 

This workshop is presented in two parts - a theoretical and best practices piece followed by an interactive session where you will learn to build and implement your organization's social media plan.

PART 1: What Works? 
Learn how nonprofits are diving deeper into social media with specific examples of successful uses of social media tools. What combinations of strategy and tools produce results? Includes a review of several successful social media/person-to-person fundraising campaigns, including their results and lessons learned.

 Takeaways include:
• Six Strategic Goals for Implementing Social Media 
• Real World Approaches and their Results 
• Specific Examples from Nonprofits

PART 2: Creating and Implementing A Social Media Plan
Building on the examples from morning we will look into what is required to make these campaigns and strategies work. We will explore an example of an organizations social media plan that includes priorities, schedules and staffing. How do you decide what your priorities should be and where to spend your time effectively? Participants will be encouraged to discuss their ideas so they can benefit from feedback and suggestions. The last third of the session will be set aside for starting work on your own plan, so bring your questions and ideas.

Takeaways include:
• Elements of a Social Media Plan 
• Social Media plan example 
• Suggestions on your ideas/plans

This workshop is most appropriate for those with a basic understanding of social media who are ready to take those activities to the next level.

For more information and registration CLICK HERE.

03/11/2010 | Permalink | Comments (0)

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Excellent Website Content: Testimonials

TestinmonialChanel Johnson Whenever I do a training on effective websites, I always talk about constantly updated content and how testimonials are some of the best content you can have. 

I love testimonials because they are real people speaking in their own voice about why they like your organization and its work. It is one thing to hear from an employee about the work they do or what they have accomplished, but it is almost always more powerful to have a person who is not an employee speaking from their heart. It also provides an opportunity to showcase the diversity of supporters and stakeholders that like the organization. People don't just relate to concepts - people relate to people.

I often use the example of having someone with a digital camera that records video go around at an event and ask volunteers, board members and even donors "why do you donate your time/money to this organization?" "what do you love about this organization" . Once collected, these testimonials can be uploaded to YouTube and integrated in a variety of ways to your online presence. 

NancySchwartzlogo Last November Nancy Schwartz on her Getting Attention! blog, posted a great article "The Most Powerful Marketing Copy in the World - Testimonials" which provides examples, gives advice on getting testimonials and in part 2 of the article gives her "Seven Steps to Compelling Testimonials".

Here are some video examples I have run across lately from both small and large organizations using testimonials in various ways:

Autism Speaks:  On YouTube

Bishop O'Dowd High School: On their website (scroll down) ; On YouTube

Duke University: Video about annual giving on their website

Performing Arts Workshop: On their website ; On YouTube

Student Conservation Association: On their website  ; On YouTube

Texas Organ Sharing Alliance: On YouTube

Even the smallest organizations can benefit from using these in their marketing materials and in their online presence. They can even be included in social media plans, uploaded to YouTube or Facebook, linked to from Twitter, etc. I encourage all nonprofit organizations to read Nancy's articles and work on collecting testimonials. It is an effective and inexpensive way to augment your marketing and online presence.

01/28/2010 | Permalink | Comments (1)

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Consider a Gift to CompassPoint

Compasspointlogo I have long been a fan of CompassPoint Nonprofit Services, their awesome staff and their CEO, Jeanne Bell. I encourage you to consider a gift this holiday season to support this organization and the broad range of services they provide that support San Francisco Bay Area nonprofit organizations.

Their latest appeal explains their impact this year - "(Our) capacity building and leadership work has gone deeper and become more geographically dispersed than ever: from intensive leadership development on our Next Generation Leaders of Colors program to partnering on the Hewlett, Irvine, and Packard foundations’ Community Leadership Project, an initiative to strengthen grassroots organizations that are led by or serve low-income people and communities of color in the Greater Bay Area, Central Coast and San Joaquin Valley."

In addition they are a primary source of training on a variety of topics from technology to financial management.

You can learn more about CompassPoint here and Make a Donation here.

Thanks to CompassPoint for continuing to support the success of nonprofits.

12/08/2009 in Resources, Training | Permalink | Comments (0)

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One Week left for Early Registration - 2010 Nonprofit Technology Conference

NTC10banner  

There is just one week left to register for the 2010 Nonprofit Technology Conference at the Early Bird Registration Rate (a $200 savings off the Late Registration Rate).

The conference is April 8 - 10, 2010 in Atlanta, Georgia and it is THE can't-miss event for everyone working with technology in nonprofit organizations.

Check out the Agenda of Great Sessions

Click here to register

I'll be there along with my many awesome nonprofit tech colleagues. You should totally go! :)

12/07/2009 | Permalink | Comments (0)

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Low Cost & Free IT Solutions - NTEN webinar Dec 1


JohannabatesJoin Johanna Bates & I on Tues Dec 1 @ 2pm EST/11am PST for this webinar and community brainstorm session about the many low cost and free IT solutions that nonprofits have available. We'll actually be using a cool new tool during the session - come check it out!

Free for NTEN Members!

More info and register: http://bit.ly/87knlz 

11/30/2009 in Nonprofit Technology, Training, Web/Tech | Permalink | Comments (0)

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2010 Nonprofit Tech Conference - Registration Now Open

If you deal with technology in a nonprofit, there is one can't-miss event for you - NTEN's annual Nonprofit Technology Conference. NTC09jenniejohnwilliam 

In 2010 it will be held in Atlanta, GA April 8-10th.

Here I am with my co-presenters William Neuheisel from DC Central Kitchen and Jennie Anderson from AIDS.gov at the 2009 conference.















KanterKenyon09NTC And another with Beth Kanter, also at the 2009 NTC.

The conference sold out in 2009, and early-bird pricing for registration (save $200!) ends December 15th, so register now!

Click here: 2010 NTC Information and Registration

11/11/2009 | Permalink | Comments (2)

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Dropping eNewsletters in Favor of RSS?

Rss At a conference where I spoke recently, someone mentioned an organization who decided to drop their enewsletter in favor of RSS. I was really surprised by this and am not sure I understand (or would recommend) this strategy.

From my point of view, marketing in nonprofits (and business in general) today is about managing multiple platforms. I think that matching your message and its delivery to various channels is one of the most important skills for nonprofits to have. Using the same message across all media is not as effective as matching it to the audience. Your youth program participants may be on MySpace and your donors on Facebook, so modifying your message to these different audiences and the medium they prefer is essential. Although much of my work is around online fundraising and communications, I still believe in print. I think there is something about a print piece that people can pick up and peruse. If I am visiting someone's office I can't peruse the enewsletter you send them unless I snoop in their email. 


TerraPass Enews I appreciate the story about how when broadcast radio began, the prediction was that since people could now get news for free, newspapers would soon go out of business. Almost a century later, at least some are still in business. Different people prefer to consume information through different channels.

While having an RSS feed of your website/blog is important for those who wish to use RSS, that likely is not 100% of your audience. I understand wanting to consolidate communications for efficiency, but I think it is important to use the various channels favored by your stakeholders.

A great way to understand this is to ask. If you are going from a print to an online newsletter, ask your current subscribers to sign up for the enews and see what they do. Do 70% of your print subscribers sing up or only 20%? That give you an indication what they prefer. Be sure to do a good job explaining and enticing people to sign up, citing why it is more cost effective for the organization and what great things they will hear about in a timely fashion.

With some planning even small organizations can handle messaging across the platforms and to the audiences they determine are most important. 

07/20/2009 in Nonprofit Web Presence | Permalink | Comments (4)

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Find HIV Testing Locations via Text Message and More - National HIV Testing Day June 27th

I think the folks at AIDS.gov site are doing a fantastic job using technology tools such as text messaging, widgets and a Twitter hashtag* to promote awareness of National HIV Testing Day on June 27th. Some of you may have seen Jennie Anderson, a Consultant at John Snow, Inc. who serves as the Communications Director for AIDS.gov at NTC 2009 when she presented with me at my Effective Online Communcations session.

Before I tell you about what Jenny and her team are doing, let me say: 
Everyone should get tested - I do - and this is a great reminder. 

Now to the story - 

Jenny recently sent out messages to her contacts informing them of the campaign, their story initiative blog series and video widget. She included links and a request to include the widget on your site if you thought it was appropriate. The site then provides some facts and encourages participation. See the main landing page here. 

During June, AIDS. gov is inviting people to share their stories about what getting an HIV test meant to them on the AIDS.gov blog. They also are highlighting HIV testing storytelling campaigns from organzations such as the National Association of People Living with AIDS , POZ , Southern AIDS Living Quilt , The Positive Project and others.

Options for action include:

You can find your local HIV testing location by sending a text message with your zip code to "KNOWIT" (566948) or visiting www.HIVtest.org>

World AIDS Day. Take the test. Take control. www.hivtest.org 


This video can be shared and placed on a blog or website by anyone who wants to help promote testing.

'   
National HIV Testing Day Video Widget. I know. I took the test. Flash Player 9 is required.
National HIV Testing Day Video Widget. I know. I took the test.
Flash Player 9 is required.



The site also provides a hashtag* to use on twitter - #NHTD09 - so that people who are twitering about NHTD events and information can include it in their tweets or others can tag photos, blog posts, etc. They also wisely include an invitation to follow AIDS.gov on Twitter for other updates. 

I think Jenny and her team have done a great job with providing engaging content, ways to engage in a dialog and tools to help people spread the word - both online and offline. 

Support their efforts - find your nearest location and get tested.


*hashtag: A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system. Tagging was popularized by websites associated with Web 2.0 and is an important feature of many Web 2.0 services.

- Wikipedia (click here for full Tag posting)


06/23/2009 in Social Media/Web 2.0 | Permalink | Comments (0)

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Salesforce Being Inappropriately Recommended for Smaller Nonprofits

Salesforcenonprofits I recently had a chance to see the new Salesforce.com nonprofit "skin" and it is an improvement over the previous version.

I used Salesforce several years ago when I was employed at Groundspring.org. I appreciate the power and flexibility of the product. I also applaud the donation of this tool to nonprofits (though no one knows for how long it will remain free, especially if salesforce.com is bought by another company).

For organizations who have the internal technology capacity, comfort and certain needs, salesforce can be a great fit. 

What I am talking about here is not the tool itself, but that too frequently I am seeing it being recommended to small and medium sized nonprofits (for me those are orgs under $2 million budget) for whom it is completely inappropriate. I feel this is a disservice to the nonprofit community and specifically the nonprofit technology community.

For most small nonprofits, there is a huge learning curve to get up to speed with the product in any meaningful way. If an organization has never used an integrated data system, it can be overwhelming for staff. Configuration of the software beyond the basics can be incredibly complex - it is not something most small organizations have the capacity to handle well without spending considerable amounts on consulting.

If you have experience with a tool or your organization decides to focus on one tool as a primary solution, that does not mean it is right for all of your clients. It hurts the nonprofit technology community when nonprofits put their trust in organizations and individuals who recommend a tool that isn't appropriate for their client.

More than once I have heard about a nonprofit support organization that seems particularly prone to this behavior. Let’s hope it doesn’t continue - knock on wood.

Do the work that we know is necessary:

    * DEFINE and articulate the organization's data management needs

    * COMPARE needs against tools to find the closest fit

    * DECIDE based on the org's comfort, skills, resources and capacity

    * Choose a tool based on data - not your skill set

Related Resources:

Idealware’s Reports on Data Management and CRM systems

TechSoup's Learning Center: Databases

Robert Weiner’s Database Selection and Management Resources

06/09/2009 in Consulting | Permalink | Comments (1)

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CEO Sleepout to Help the Homeless

LHarveyCEO Sleepout One of my favorite Australian CEO's Lisa Harvey of Energetica, is participating in the St. Vincent de Paul Society's CEO Sleepout to "raise awareness, raise money and rise to the challenge of homelessness".

CEO's from around Australia are going to be sleeping outside in Sydney's Luna Park on June 18th. More information is available on the CEO Sleepout website.

Not only do I thik it is a great thing she are doing, it is an interesting concept for nonprofits to consider about bringing the realities of homelessness - and other areas of focus - "home" to people in a concrete fashion.

Lisa has already raised AU$370, please consider joining me in supporting her in this event. Here is the link to Lisa's individual giving page on the site:

Lisa's Page

06/08/2009 in Nonprofit Web Presence | Permalink | Comments (0)

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Remarkable Human Services Leaders

UMichSSWlogoUMichRSBLogoAllianceChildFam

I was fortunate this week to participate in the Executive Leadership Institute, presented by the University of Michigan's School of Social Work and Ross School of Business in collaboration with the Alliance for Families and Children. There were a variety of human services leaders there to improve their skills in both management and leadership. I presented for half a day, covering nonprofit technology essentials including planning, budgeting, data management, the internet and social media/web 2.0. 




It was a real privilege to work with these individuals who have not only dedicated themselves to serving the families and children that are most in need in our country, but who are actively improving their skills as managers and leaders. 

If you or someone you know is a leader in a human services organization, I strongly encourage you to learn more about the Alliance, which provides a wealth of resources and the Institute.

Click here for the Alliance for Families and Children

Click here for the Executive Leadership Institute

Click here for the University of Michigan School of Social Work

Click here for the University of Michigan Ross School of Business

05/09/2009 in Training | Permalink | Comments (0)

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Penguin Day, NTC09 and Policy Day Nuggets

The last week of April I attended and presented at Penguin Day, NTC and Policy Day. Along the way I did some sessions, found out about some interesting projects, tools and websites. Here is a random collection:JKTGrodenPenguinDay09

Penguin Day

CiviCRM vs. Salesforce for Nonprofits
Thomas Groden and I had a great session that outlined some of the major differences in the systems. It was a very well attended session and attendees had some great questions and shared valuable experiences. 

TOR Project: Imagine you are in a country like Turkey where YouTube is banned. How might you get access to it? Or you are in China wanting to access wikipedia and know that Yahoo will hand over your information on demand to the government, possibly resulting in jail time? Or you are a victim of domestic violence who knows your internet activity is being monitored by your abuser? The TOR Project can help.

TOR uses various tactics to help people use the internet anonymously and send encrypted/anaonymous messages, like updates to wikipedia. Using the TOR projects plug-in for Firefox, you can re-route and anonymize your online activity. The TOR browser bundle can be used to circumvent filters (like a school who does not allow students to look at sites with the word "gay" in them).

I am testing out the Firefox client and while there is a speed hit, it has been reliable. 

Wikileaks.org - Assists "peoples of all countries who wish to reveal unethical behavior in their governments and institutions".

SustainableWebsites.com - 100% carbon-neutral web hosting

NTC 2009

Beth Kanter's Session: Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt

Kanter09NTCPanel1 Red Cross: "We are mentioned in various social media platforms over 400 times a day, so LISTENING is the foundation of what we do in social media"

A well-known internet domain registration service conducted a "conversation analysis" to see how many comments/mentions of their brand on blogs were positive and how many were negative. When they first looked, 85% of comments were negative. They made a concerted effort to counter some of the mis-information that had been spread, engaged more effectively with social media - including dropping the time it took them to respond to blog posts from 48 hours to 4 hours. The result was that negative posts dropped to 18% of all mentions.

Check out Feed.informer.com and www.NetVibes.com to help manage feeds from various sources to assist with listening.

Check out Hashtags.org to see trends in what people are tagging/talking about on Twitter.

Check out www.Radian6.com as a social media monitoring solution


My Session: Website Usability Testing for Smaller Orgs


My guest speakers, Johanna Bates from Community Partners and Maryann Osmond from Sisters of Notre Dame de Namur did an excellent job sharing stories of their experiences revising their websites based on their audiences, including testing the usability. Thanks to them both.

Jennie_john_william My Session: Effective Online Communications

Jennie Anderson of Aids.gov and William Neuheisel of DC Central Kitchen shared valuable experience and advice about how they communcate effectively online. Jennie's colleague Michelle Samplin-Salgado did a blog post mentioning the sesssion: Click here to read the post. 

Thanks to Jennie and William for adding their valuable real-world experiences. 

CBO Policy Day

I did a presentation on using Web 2.0/Social Media tools for Advocacy. A few good examples of advocacy/policy websites:

www.350.org - International Day of Climate Action

www.1sky.org - 1 Climate, 1 Future, 1 Chance (great "Get Local" section)

05/09/2009 in Nonprofit Technology | Permalink | Comments (1)

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Third Annual East Bay Policy Day

ObamaHope SteveRhodes Next Wednesday April 29th from 8:30am - 2pm I will be participating in a great SF Bay Area event put on by the CBO Center:

"Can You Hear Us Now - Nonprofit Advocacy in the Age of Obama"

The event includes:

The Local Impact of the American Recovery and Reinvestment Act of 2009


A panel discussion with:
Jean Ross, executive director, California Budget Project
Supervisor Susan Bonilla, Contra Costa County, District IV
Alex Briscoe, Deputy Director, AC Health Services
Moderated by David Glover, OCCUR

My session "Using Web 2.0 to Educate and Advocate" and

"Advocacy 201" with Nancy Amidei, Executive Director, Civic Engagement Project

Nancy will also be the keynote speaker at lunch.

This event is a bargain at $65 - and there is a discount for multiple registrants from an org!

Space is limited so REGISTER TODAY.

I look forward to seeing you there!  

04/24/2009 | Permalink | Comments (0)

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Penguin Day SF - All About Open Source (SOLD OUT!)

Penguidday gunner cambodia4kidsorg One of the best facilitators and organizers in the nonprofit world, Allen Gunn (aka Gunner) will be hosting Aspiration's Penguin Day San Francisco on Saturday April 25th. I will be participating and facilitating a discussion around CiviCRM and Salesforce.

At $35 for a full day, this is one of the best bargains in nonprofit technology education.

Sessions will include:

* Introduction to Free and Open Source Software
* Introduction to Free and Open Source Desktop Applications
* Free And Open Source Online Advocacy: Tools And Best Practices
* Online Fundraising With All Free and Open Tools
* Introduction to Linux
* Making sense of Free and Open Source Content Management Systems
* Introduction to Blogging with Wordpress
* Intro and Advanced sessions on Joomla! and Drupal
* Intro to CiviCRM 2.0 + CiviCRM 2.0 - Advanced Topics
* CiviCRM vs Salesforce.com: What Are the Differences?Penguinday cambodia4kids
* Increasing Access with Community Broadband in SF
* Learnings from Google Summers of Code
* Mobile Volunteering: The ExtraOrdinaries Project
* Healthy and Sustainable Free and Open Source Communities
* Helping Techies and Non-Techies Communicate and Cooperate
* Creative Commons And Open Content
* Free and Open Source Firewalls

Penguin Day San Francisco is happening at the Odd Fellows Hall at 7th and Market Street, in the heart of downtown.

For more information and to register go to www.penguinday.org

I hope to see you there!


Flickr Photos: cambodia4kidsorg

04/13/2009 | Permalink | Comments (0)

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Effective Online Communications Released

ManagingTechBookcover  "Effective Online Communications" is the chapter I wrote in the book from The Nonprofit Technology Network (NTEN) Managing Technology to Meet Your Mission (2009, Jossey-Bass/Wiley), released today.

In this chapter I cover planning for and executing strategies to support an effective website and email communications in nonprofit organizations.

An organization's online communications via their website and email form the foundation of an effective online presence. In order to take advantage of social media and web 2.0 technologies, organizations first need a solid foundation. I cover planning, elements of engaging websites, using email to drive traffic to the site and tracking results to improve results.

There are a host of distinguished nonprofit writers that also contributed great chapters to the book covering the spectrum of technology management:

PART ONE: PLANNING AND PEOPLE.

Chapter 1: Mission First: Achieving IT Alignment (Steve Heye)
Chapter 2: Managing Technology Change (Dahna Goldstein)
Chapter 3: Measuring the Return on Investment of Technology (Beth Kanter)
Chapter 4: How to Decide: IT Planning and Prioritizing (Peter Campbell)
Chapter 5: Finding and Keeping the Right People (James Weinberg, and Cassie Scarano)
Chapter 6: Budgeting for and Funding Technology (Scott McCallum and Keith R. Thode)

PART TWO: THE TOOLS.

Chapter 7: The Foundation: Introduction to IT and Systems (Kevin Lo and Willow Cook)
Chapter 8: Where Are Your Stakeholders, and What Are They Doing Online (Michael Cervino)
Chapter 9: Effective Online Communications (John Kenyon)
Chapter 10: Donate Now: Online Fundraising (Madeline Stanionis)
Chapter 11: Where Will We Be Tomorrow (Edward Granger-Happ)

The Editors

Purchasers of the book have access to premium content available online, which includes bonus materials and posts from the authors.

The book is available on the Jossey Bass/Wiley site and on Amazon.com

03/23/2009 | Permalink | Comments (1)

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Online Evangelists Help Feed Shelter Animals and Provide Housing

ASPCA People Twelve year old Mimi Ausland from Bend, Oregon has provided over 50 tons of food to needy animals in shelters through two websites she created.

In 2008, after learning about the food shortages many animal shelters face, Mimi - with help from her parents and months of research and planning- created the websites freekibble.com and freekibblekat.com. Her efforts prompted Castor and Pollux, a Portland, Ore. pet products company, to donate 10 pieces of kibble for every answer to the animal trivia questions Mimi posts on her site. Visitors to the site not only help contribute food but learn something about animals in shelters.

Since April of 2008 she has provided over 713,000 meals to hungry dogs and cats. She has become the sole supplier to 11 shelters nationwide. In the fall of 2008 she was honored by the ASPCA with their "Kid of the Year" award for her efforts. Mimi is one of a new breed of "online evangelists" who promote good causes, often independently, not as agents of the organizations they support.

P30W Main

Judith Sol-Dyess was touched by the people she saw who lived at the YMCA of Metropolitan Chicago, where she works as the Sr. Director of Information Systems.

Judith created a simple yet effective website called Project30W named for the buildings address, 30 W Chicago Ave. Although the building is her office, for many it is their home.

On the site she shares her experience of her neighbors along with portraits of them, showing their humanity and giving viewers a window into the lives of people who live a that Y. Even though she is an employee, Judith is sharing her personal experience and suggesting people make donation to help support the people she now knows as friends.

These are two examples of individuals motivated to help a cause on their own using the online medium. How do you excite your supporters and motivate them to spread your message online?

03/16/2009 in Training | Permalink | Comments (0)

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Making Web 2.0 Work for You

NatureFlickrCollage The Nature Conservancy has been using Flickr for their annual digital photography contest for the last 3 years, with some impressive results. The organization realized that a lot of their supporters were also photographers of nature. Meeting their supporters where a lot of them already were online, on Flickr, they were able to tap into the populatrity of the site.

TNC now has over 10,000 members of their Flickr group, one of the largest to date. Thousands of photos have been submitted and hundreds of new e-news subscribers have been gained with every annual contest.

Beth Kanter has a great interview with Nature Conservancy staff members Evan Parker and Susan Citro about how the organization is using Flickr, click here to read it.

03/06/2009 in Training | Permalink | Comments (1)

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Mobile Giving for Nonprofits: An Example

With mobile phones being more ubiquitous every day, mobile technology is offering nonprofits another medium to connect with supporters and receive donations. I had a chance to take a tour of Mobile Commons recently and got an idea of what the tool offers.

Organizations can customize the codes or words that people text in. This is great for customizing for a campaign, such as "Text "ACTION" to XXXXX to request activist alerts".

MobileCommonsiPhone The three primary actions nonprofits can offer are:

To register for updates via text or email
A prospect can text a code to a number to register for updates via text and/or text their email address to register for email updates. Organizations can provide or request additional information in subsequent text messages.

To get or provide information
Organizations can construct conversations via text. For example, once someone is subscribed for updates, they could be offered a choice of update topic, for example, or be asked to provide additional information like zip code. 

Mobile users can request information. Organizations can set up codes that send specific information. For example texting "banana" to a number would provide nutritional information or texting your senators name could provide their voting record on a certain issue.

Sending in responses is also possible. People can type in the answer to a question and those responses can then be displayed online so others can see the answers.

To make donations
Via a text message, supporters can donate $5 which is charged to their mobile phone bill. The ability to donate $10 is also soon to be an option.

From my point of view, currently these options seem best suited primarily to organizations with a statewide or nationwide presence and who are able to invest the over $400 per month for the service. For those groups this creates an exciting opportunity to engage with new audiences, including youth and lower income populations who may not have access to a computer, but do have a mobile phone.

To learn more, there are some excellent case studies done by my good friend Michael Stein and others on the MobileActive.org site.

See YouTube for several PSA's featuring or focused on texting:

MaryJBlige FFAWN TextDonation AUA NFL SuperBowl Video Text to Donate

Mary J Blige FFAWN Text Message Donation

Rocky Mountain PBS Text to Donate

Rock the Vote - Getting out the Vote Through Cell Phones

USA Cares- Mobile Giving PSA

Doctors Without Borders Times Square Spot

02/26/2009 in Nonprofit Technology | Permalink | Comments (0)

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Composing Your Online Fundraising Plan in 2009

More Than a Donate Button In this one-hour session with Network for Good's Katya Andresen, I talk about the essential elements of a good online fundraising plan and how to respond to the reduction in resources most nonprofits face in 2009.

Listen to the Audio (mp3)

Download Transcript (pdf, 72kb)

Download the Outline (pdf, 52kb)

Download a Sample Online Fundraising Plan (pdf, 92kb)

Thanks to Katya, Rebecca Higman and everyone at Network for Good for inviting me - and for sharing these with everyone as a free resource.

02/20/2009 in Consulting | Permalink | Comments (0)

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Send Unfriendly Fire to Congress

On March 3rd, Unfriendly Fire: How the Gay Ban Undermines the Military and Weakens America (St. Martin’s Press) by Nathaniel Frank will be released. The book is the definitive story of the current ban on gays in the military, but it also contains surprising stories about the appallingly dishonest process that created that policy and about the hidden costs of “don’t ask, don’t tell.” It is also a deeply personal meditation on what it means to live in a country where federal law represses the expression of who we are—a reality which affects gays and non-gays alike.

“Send UNFRIENDLY FIRE to Congress!” invites you to buy yourself a book and have a second copy sent—at half price—to Capitol Hill. The two books together cost under $39, and it couldn’t be easier: just make the purchase online, and wait for your book (it will ship March 3). When we reach our goal of buying books for all 542 members of Congress, Nathaniel will drive a station-wagonful of books to Washington amidst much fanfare. Click on the widget below for more info and to order.

Praise for Unfriendly Fire

“Brings light, not heat, to the debate.” - Andrew Sullivan

“Builds a solid case that the ban on gays in the military is not only wrong, it is endangering the country.” - Kirkus Reviews

“A beautifully written and brilliantly researched book… practically every page provides genuine reading pleasure.” - Charles Kaiser, The Gay Metropolis

“Should be mandatory reading for anyone with an interest in the state of our society or the readiness of our military.”  - General John Shalikashvili, former Chair, Joint Chiefs of Staff

02/10/2009 in Nonprofit Web Presence | Permalink | Comments (0)

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Ten Nonprofit Web 2.0 Essentials for 2009

Students at computersLike a lot of nonprofits, I am not an early adopter of new technologies. I try to keep my  skills focused close to where my nonprofit clients are and what they are ready for technology-wise. The tools I list here are mostly not new or cutting edge tools, they have some history and proven effectiveness. The time has come for nonprofits of all sizes to embrace these tools. Even if you don't start using these tools right away, learn about them and keep them in mind for the future.

A core strategy for success with web 2.0 tools is to "meet the audience where they are". I believe the following tools have become essential for most nonprofits wishing to engage with social media/social networking. Google's Zeitgeist for 2008 showed sites/tools that are useful for nonprofits are some of the most popular on the Internet. These sites can provide large audiences of potential new supporters and other helpful functions.

1. Facebook

Globally the 5th most popular website with over 60 million members. I am a recent member and I urge nonprofits to get on and try it. First, create and use a personal account for several weeks and learn about the different ways organizations can use FB before putting your organization up there. Will your nonprofit be listed as an organization or a "cause" or...? Do research and create a process for how you will update your organization's page on a regular basis.

2.YouTube

Even my smallest clients are now on YouTube and loving it. YouTube provides a place for millions of potential new supporters to find content about your nonprofit. It is relatively easy to set up a "channel" for your organization, post videos and incorporate them into your website. Search under nonprofits in Channels and see what others are doing. Two examples I like are Performing Arts Workshop and Green for All. Globally the 3rd most popular site online.

3. Flickr

This photo sharing site allows your organization to create a "group". Photos of your stakeholders, program work or events can be posted and given a special "tag" the identifies them as images related to your org. The ability exists to pull these images into a website to keep the sites images fresh. Like the Nature Conservancy's photo contest, the site can also be integrated into efforts to engage new and existing supporters.

4. Maps (Google Maps, Frappr, etc.)

I love maps and I am not the only one. Many people are visual learners and a picture is worth a thousand words. I had read reams about the crisis in Darfur, but the pictures from the US Holocaust Memorial Museum's map showing the tents where 10,000 people live with only 10 aid workers to support them was much more impactful. Maps can be used to show your areas of impact, members, service locations, crises spots and much more.

5. LinkedIn

While most of the tools on this list are for engaging supporters, LinkedIn is more for connecting to your professional network, recruiting professionals and tapping into their expertise. Most users are individuals, but there are a variety of "groups" that exist (or can be started) that allow you to tap into the expertise of the group members. This is becoming the primary tool used by recruiters.

6. RSS

Really Simple Syndication is a way for people to monitor content updates without visiting individual websites. Using an RSS "reader", one can list the websites they want to follow and when content is updated it appears in the reader. If the content is of interest, the person can then go to the content. For most nonprofits, this means providing an RSS feed from their website that the readers can use. It is also useful for monitoring other websites and blogs that work in your focus area - even for keeping an eye on the competition.

7. Google Alerts

Find out any time your organization is mentioned on the internet. By putting in keywords to monitor - like your organizations name - google alerts will email you whenever that term is used on the internet. Phrases need to be in quotations, i.e. "nonprofit technology training" or else you will get results for any mention of each individual word. This helps you reply in a timely manner to blog posts or other mentioned.

8. Meetup

Most nonprofits or their members hold events, meetings and other gatherings that can be listed for their 5 million monthly visitors to see. It is easy to sign up for an account, post an event and collect rsvp's.

9. Texting/Mobile Technology

From the Obama campaign to Facebook , mobile phone applications and campaigns have quickly become an important part of spreading messages. For example, Hispanic youth, mobilized in support of immigrants rights, may not have computers but many have mobile phones, allowing savvy organizations to keep in touch with them via text messages. Check out MobileActive.org for case studies and info.

10. Wikipedia

The 8th most popular site on the Internet, Wikipedia holds descriptions of many organizations - some of them not as correct as they might be. A religious community I worked for was shocked when I showed them that their very outdated listing was based on the 1915 Catholic Encyclopedia! Look up your organization's listing. If you're not there, create one. If you are there, make sure your listing is accurate and up to date.

02/06/2009 in Nonprofit Web Presence | Permalink | Comments (3)

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Creating Online Evangelists Webinar March 20th

There is a big difference between receiving a personal appeal from a friend on behalf of a nonprofit and having that appeal come from a stranger at the organization. Social networking is empowering individuals to effectively communicate, advocate and raise money for your organization in new ways. But they need your help and support to be successful.

Kivi head Learn how this exciting new opportunity fits into your larger communications strategy and see examples of how nonprofits are empowering individuals to become their online evangelists.

I will be co-presenting this brand-new webinar with Kivi Lerouy MIller, author of NonprofitMarketingGuide.com, on March 20, 2009.

Space is limited, so learn more and register now.

01/28/2009 in Training | Permalink | Comments (0)

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Foundation Center SF - 10th Annual Open House February 26

The Foundation Center San Francisco will be holding its tenth annual open house on Thursday, February 26th from 9am - 5pm - Finding Opportunities in Uncertain Times. There will be a series of programs designed to help nonprofits find fundraising opportunities in tough economic times.

I will be presenting on using Web 2.0 technologies and Lisa Hoffman will be presenting on nurturing board leadership. There will be demonstrations throughout the day and four scheduled programs. All are free, but the programs require registration. Click on the links to register. I hope to see you there!
 
9:30-11:00 am   Engaging Donors Using Web 2.0 and Digital Storytelling

11:00 am-12:15 pm   Prospect Research Basics
FoundationCenter
1:00-3:00 pm   Exquisite Board Leadership

3:00-4:30 pm    Introduction to Fundraising Planning



01/21/2009 in Training | Permalink | Comments (0)

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Reduce Technology Expenses: Learn How

MoneyatHand d70focus Managing technology in a nonprofit can be expensive and confusing. Learn how to get a handle on your organization's technology and related expenses with NTEN's Technology Leadership Series webinars. Choose from one of the seven sessions or take the entire series. Topics include Planning & Budgeting, Systems Analysis, Databases, Online Presence, Web 2.0 and more.

I've been helping nonprofits make effective use of technology for over 18 years and you will gain from my experience along with that of series guest speakers including:

  • Robert Weiner
  • Eric Leland
  • Beth Kanter

Series starts this Thursday January 8th and class size is limited, so register today!

flickr photo by d70focus

01/06/2009 in Training | Permalink | Comments (1)

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Ten Nonprofit Technology "Commandments"

I first published these through NTEN in 2003 and continue to include them when speaking to nonprofits about technology. I still think they represent excellent practices for all nonprofits.

  • After people, Data is your Most Important Resource

  • Your Results Depend on your Investment in Data
    (staff time, planning, training, resources allocated)

  • Define and Know your Data Needs and Uses

  • Seek out Data and Keep it Flowing

  • Define your Needs in Detail BEFORE Tool Selection
    (Have tools? Regularly review new tools)

  • Honestly Look at your Information Systems
    (Human, Data and Communication elements)

  • Maintain Commitment of Board and Staff

  • Have an Ongoing Conversation about Data

  • Keep in Touch with other Organizations

  • Knowledge Eases Fear, Gather/Share Knowledge

12/01/2008 in Consulting | Permalink | Comments (0)

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Ten Excellent Practices for Managing a Database

Rlweiner Robert Weiner has published his 10 Best Practices for Managing a Database and I love them.

I especially like the tools he recommends in #6 that scan for sensitive data. I also appreciate that they are applicable to the small and medium sized orgs that I work with the most.

I am fortunate to have Robert as a guest speaker for my NTEN Technology Leadership Webinar Series (coming again in January) and my classes at USF. If you need assitance with choosing, implementing or managing a database, I strongly recommend contacting Robert.

Robert quoted one of my Ten Nonprofit Technology Commandments, which reminds me to republish those!

12/01/2008 in Resources | Permalink | Comments (0)

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Doug Jacquier honored as 2008 Innovator of the Year

Doug Jacquier, Chief Executive Officer of Connecting Up Australia (formerly CISA), was honored on Oct. 30th at Equity Trustees Not For Profit CEO Awards with the "2008 Significant Innovation Award". Equity Trustees provides an extensive range of Philanthropy Services for charitable organisations, donors and grant seekers in Australia.

DougJac1 DougJac2 Nominees were judged on:

  • Service excellence
  • Partnership success
  • Enhanced organisational image
As the award site says "Doug Jacquier has launched a number of initiatives that are proving invaluable to the Not For Profit (NFP) sector".

I was fortunate to have worked closely with Doug when I spoke at their annual conference in 2007 and was the presenter for a three-city series of workshops in Australia that Doug managed and produced. These were full-day sessions held in Adelaide, Sydney and Brisbane for nonprofits on strategic planning and budgeting for technology. It was a great experience where I saw first hand Doug's excellent partnership and management skills in action.

Congratulations to Doug on this well-deserved honor!

Attend the 2009 conference in Sydney

Read Doug's Blog

11/03/2008 in Nonprofit Technology | Permalink | Comments (0)

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What does Zimbabwe have to do with a Labrador Retreiver chat board? Web 2.0 in action

One of my favorite clients, the Sisters of Notre Dame de Namur, California Province (snddenca.org) just had an exciting Web 2.0 moment.

Sisters from all over the country are supporting those suffering in Zimbabwe, sending 10 lb boxes of food and supplies along with letters of encouragement. The response from their members there - "We want you to know that your gifts have been the lifelines that are sustaining the Sisters and maintaining the food banks to provide food for the people around them." 

Zimbabwekids In their latest enews, they described their Zimbabwe aid project and asked for $39 donations to help mail aid packages. A former member of the community in another part of the country read the email and posted a message about the SNDs and Zimbabwe on a Labrador Retreiver chat board entitled "39 dollars - is hope worth it?". Using Google Alerts, the organization was informed of the posting, read it and posted a response.

As you can imagine, this brought their message to a whole new audience via a community member, not a member of the organization requesting assistance. This was very exciting for them to witness not only the power of "word-of-mouse" but to see how supporters of their work can pass on their message in a passionate way and reach audiences they would normally never touch. Another example of the potential of personal/person-to-person fundraising that many of us are working to help nonprofits understand.

Bottom Line: You CAN trust your supporters to deliver your message in effective ways, just give them the tools, some language and then let them speak in their own voice. You may not control their specific wording, but the message is more powerful coming in their personal voice than the most carefully crafted organizational message.

10/31/2008 in Consulting | Permalink | Comments (0)

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Documenting 43 years of changing lives by educating youth through the arts

One of my favorite clients, Performing Arts Workshop, is embracing web technology in some admirable ways. This a small organization with a rich 43-year history. Last year they began a project to organize their photo and video archives. Through the hard work of interns and their exceptional Development & Administrative Assistant, Devon Nandagiri they organized over 30 years worth of pictures and video.

PAW FLickr photo The two great thing they have done is to upload their videos to a YouTube channel they created and to upload their pictures to their own Flickr photostream. Last week they had a wonderful event celebrating their archives where they ran a slide show of the images. The wonderful thing was that the slide show was running directly from Flickr, using the images that they uploaded.

Posting content on these heavily trafficked sites gives them a much larger potential audience then they might have if they only uploaded the pictures and videos to their own website. Now, anyone searching on terms related to their images can find them on those two sites.

This is an inspiring example of a small organization with limited resources taking advantage of online tools and connecting with populations outside their usual group of stakeholders.

10/27/2008 in Consulting | Permalink | Comments (1)

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Excellent NC State Nonprofit Conference

NCCenterI had a great time last week attending and speaking at the North Carolina Center for Nonprofits annual  statewide conference. There were a variety of great sessions, including the plenary by about excellent marketing practices for nonprofits and Katya Andresen,  Kivi Leroux Miller's session on improving annual reports. I met some great nonprfit staff and consultants including web designer Leandra Ganko and fundraising/marketing consultant Elizabeth Turnbull.

I gave a presentation that gave examples of Web 2.0 tools nonprofits are using. I got a lot of great feedback from attendees that even though they might not understand how they all work, they now had a better idea what was possible and understood the underlying idea that it is about having a conversation.
As always I featured my favorite social media guru Beth Kanter's blog as an important resource.

Hats off to the NC Center for Nonprofits for a very well-run and informative conference. I think there is something very important about a state wide conference in terms of building community, getting to know your nonprofit neighbors and counterparts in other parts of your state. I hope more nonprofit support organizations and funders look into holding similar gatherings in other states. Special thanks to Paula Jones, Technology Director and Trisha Lester, Vice Presdent of the Center for inviting me and being so great to work with.

10/23/2008 in Training | Permalink | Comments (1)

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I'm on The Next Generation of Nonprofit Leaders You Should Know List

I am honored to have been listed by Heather Carpenter in her list of The Next Generation of Nonprofit Leaders You Should Know. I am a big fan of Heather since her days at Aspiration.

It is an honor to be listed among so many colleagues I respect including Beth Kanter, Robert Weiner, Allen Gunn, Holly Ross, Nancy Schwartz and many others. Thanks Heather!

09/10/2008 | Permalink | Comments (1)

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Final Version of Nonprofit Technology Professional's Principles

Based on the feedback and discussions over the past few months, here is the final version of our principles. Thanks to everyone who contributed to the discussion. 

 

Nonprofit Technology Professional’s Principles/Code of Conduct


We, as technology professionals serving nonprofit organizations, pledge to:

1.    Do No Intentional Harm to Data or Devices Containing Data

2.    Appreciate, Respect and Adapt Our Approaches Appropriately to an Organization’s Culture, Mission, Context and Resources

3.    Focus On Solutions Appropriate in Both the Short and Long Term to an Organization’s Culture, Mission, Context and Resources

4.    Explain/Demonstrate Technology Strategies and Tools Using Clear, Non-Technical Language

5.    Understand and Communicate the Applicable Excellent Practices, Legal and Technical Requirements Related to Our Work

6.    Engage in Continuous Learning Practices to Maintain Our Skills and Knowledge

7.    Regularly Participate In and Share Our Knowledge With Our Community

8.    Maintain Ethical Practices and Declare Any Conflicts of Interest

9.    Provide Recommendations and Not Directives, Communicating the Reasoning Behind those Recommendations, Ensuring the Decision is Always the Clients

10.    If We Charge for Our Services, to be Transparent About Product Pricing and/or Project Costs

07/16/2008 in Nonprofit Technology | Permalink | Comments (0)

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Final Version of Principles Coming July 16th

Thanks to everyone who contributed to the Nonprofit Technology Professionals Principles discussion over the last couple months. The final version will be released in two weeks, on July 16th.

To review the discussion and details, please see the NTEN Affinity Group site.

07/02/2008 | Permalink

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Week 10 - Principles Discussion

Welcome to our final week of discussion on the principles. Thanks everyone for the great input on the NTEN list around the previous principle on pricing!

David Geilhufe brought up a topic in week one of our discussion, saying that consultants need "to clearly communicate their recommendations. This is different from communicating directives." Michelle Murrain agreed, saying "not only that we recommend and not direct, but that we explain the detailed reasoning behind those recommendations"

Based on this, I propose the following. We:

Provide recommendations and not directives, communicating the reasons behind those recommendations

Does this capture the idea and remain applicable to the intended groups?

To join this discussion, please join the NTEN Affinity Group

Note: If you are interested in working with the task force over the next few weeks to revise the principles based on these discussions, please contact me off list by June 16th.

When commenting please remember:

  • This is just a baseline – version 1.0. There will likely be future editions, so this doesn’t need to be perfect for all time, just a solid start.
  • The principles need to be applicable to all nonprofit technology professionals, including nonprofit staff, consultants, technology support organizations, vendors, and volunteers.
  • The principles need to be applicable across areas of focus, US geographic region, specialty, services and tools.
  • Further details will be articulated by the community in “What These Mean to Me” documents posted in the library. So these need not incorporate all the details they imply

06/11/2008 in Nonprofit Technology | Permalink

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Week 9 - Principles Discussion

Principle #9

If We Charge For Our Services, To Be Transparent About Pricing and Costs


I make it a point to list my pricing for consulting and training services on my website, and I know many others do. When it comes to vendors, I don't like the fact that many vendors - especially of large systems - not only have Byzantine pricing schemes, but they do not list even basic pricing information on their sites. When I was at Groundsping I always appreciated their openness around prices. I am hopeful that by adopting this principle we can ask our vendor friends to move towards more open pricing.

If you charge for your services/product, do you publish your prices?

Do you agree this openness would be helpful?


To join this discussion, please join the NTEN Affinity Group

When commenting please remember:
 
  • This is just a baseline – version 1.0. There will likely be future editions, so this doesn’t need to be perfect for all time, just a solid start.

     
  • The principles need to be applicable to all nonprofit technology professionals, including nonprofit staff, consultants, technology support organizations, vendors, and volunteers.

     
  • The principles need to be applicable across areas of focus, US geographic region, specialty, services and tools.

     
  • Further details will be articulated by the community in “What These Mean to Me” documents posted in the library. So these need not incorporate all the details they imply.

05/28/2008 in Nonprofit Technology | Permalink

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Week 6, 7 & 8 - Principles Discussion


Week 6 Principle:

Engage in Continuous Learning Practices to Maintain Our Skills and Knowledge

To me this is a "no-brainer" that is applicable to everyone is our field. Technology tools and their applications are constantly changing, so continuous learning is important to providing accurate advice.


Week 7 Principle:

Regularly Participate In and Share Our Knowledge With Our Community

While I think this is important, I think it can seem more of a challenge for some. It can be difficult enough to get all of your regular work and learning completed every week, never mind stopping to write up and share your experiences.

However, I think there are many discrete and simple ways to share what we know. Posting on our own blog or someone else's, writing a short response to questions posted on listservs or sent to us by colleagues. Some ways take a bigger commitment but are often very rewarding like participating in events like NTC, 501 Tech Clubs, the upcoming Tech Project Management event by Aspiration & Idealware, etc.  By participating we not only share our knowledge but at the same time help to highlight the wonderful diversity of viewpoints, knowledge and skills in our community.

What are ways you engage in continuous learning and participate in the community?


Week 8 Principle:

Maintain Ethical Practices and Declare Any Conflicts of Interest

What this means to me, as I put on the group blog is:

Be open and honest in work and communication. Deliver what is promised. Disclosure - declare if I am promoting a tool or service from which I have received or will receive any type of benefit, monetary or otherwise. For example, I was hired to write the online documentation for CiviCRM, so whenever I talk about them I always disclose that relationship.

Does this mean something different to you?


To join this discussion, please join the NTEN Affinity Group

When commenting please remember:
 

  • This is just a baseline – version 1.0. There will likely be future editions, so this doesn’t need to be perfect for all time, just a solid start.

     
  • The principles need to be applicable to all nonprofit technology professionals, including nonprofit staff, consultants, technology support organizations, vendors, and volunteers.

     
  • The principles need to be applicable across areas of focus, US geographic region, specialty, services and tools.

     
  • Further details will be articulated by the community in “What These Mean to Me” documents posted in the library. So these need not incorporate all the details they imply.

05/21/2008 in Nonprofit Technology | Permalink

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Weeks 4 & 5 - Principles Discussion

I missed posting last week so here are the last two:

Week 4 of our discussion. This weeks principle is:

- Explain Technology Tools And Strategies In Clear, Non-Technical Language


I know one of the biggest challenges with technology is fear. I believe knowledge eases fear and that imparting knowledge is key to easing fear. In my experience, using clear, non-technical language is essential for understanding to occur.

--

Week 5 of our discussion. This week's principle is:

- Communicate Applicable Legal And Best Practice Requirements Related to Our Work


For me the legal part takes the form of sharing with clients applicable laws about SPAM, registering in states where they solicit donations, etc. as well as laws related to independent contractors as I am a consultant.

The Best Practice part takes the form of communicating clear steps that organizations need to take before, during and after my work with them to support effective internal processes and maintain their system(s). This extends to best practices in choosing and implementing tools, providing support and training and improving internal capacities.

What is your experience?

To join this discussion, please join the NTEN Affinity Group

When commenting please remember:
 

  • This is just a baseline – version 1.0. There will likely be future editions, so this doesn’t need to be perfect for all time, just a solid start.

     
  • The principles need to be applicable to all nonprofit technology professionals, including nonprofit staff, consultants, technology support organizations, vendors, and volunteers.

     
  • The principles need to be applicable across areas of focus, US geographic region, specialty, services and tools.

     
  • Further details will be articulated by the community in “What These Mean to Me” documents posted in the library. So these need not incorporate all the details they imply.

05/01/2008 in Nonprofit Technology | Permalink

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Technology Leadership Webinars return in June

Nten_logo_2 I will be repeating the popular Nonprofit Technology Leadership Series in partnership with NTEN this summer.

This series is designed for nonprofit managers - both non-technical and technical - to help improve their understanding of the best use of technology in nonprofits and their skills in managing technology-related projects.

Read more and register.

Register early, this series sells out!

04/17/2008 in Training | Permalink | Comments (0)

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Week 3 - Principles Discussion

Week 3 of our discussion. This weeks principle is:

- Focus On Solutions Appropriate to An Organization’s Culture, Context and Resources

This is different from last weeks principle about adjusting approaches to an organization's character as it focuses on solutions.

To me this principle means that we as technology professionals investigate and recommend solutions that are not only based on the tool requirements but on the often less tangible aspects such as culture and context.

For example, while I may want to see an organization leap ahead to a combined CMS+CRM solution. If they are not ready for it culturally I need to step back and think about what is more culturally appropriate for that organization. Perhaps there are interim steps that can move them toward my desired state for them that don't force an inappropriate solution onto them, even if it makes technological sense.

What does this mean to you?

To join this discussion, please join the NTEN Affinity Group

When commenting please remember:

  • This is just a baseline – version 1.0. There will likely be future editions, so this doesn’t need to be perfect for all time, just a solid start.

  • The principles need to be applicable to all nonprofit technology professionals, including nonprofit staff, consultants, technology support organizations, vendors, and volunteers.

  • The principles need to be applicable across areas of focus, US geographic region, specialty, services and tools.

  • Further details will be articulated by the community in “What These Mean to Me” documents posted in the library. So these need not incorporate all the details they imply.

To keep discussion and comments in one place, comments are not accepted here.

04/17/2008 in Nonprofit Technology | Permalink

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