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Carolyn M. Appleton

This is very helpful. I agree they are not the best focus for nonprofits. But they are fun.

In terms of QR codes, I have seen them used during large outdoor festivals with some success (at various "stops," for providing additional directions/maps, special "deals," coupons, and the like). In the for-profit environment, I have seen them used mostly by real estate companies(if you drive past an enticing property, the QR code allows you a handy way to access purchase details, quickly). But again, QR codes shouldn't be a primary focus for nonprofits.

With Foursquare, like Peter Shankman notes in his new book, I found they don't care about their users and are generally unresponsive. I check in on Facebook and Google+.

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