John Kenyon - Nonprofit Technology Educator & Strategist

7 Social Media Resources & Tools for 2011

Here are seven tools that I think they are worth a look for nonprofits. These range from social media policy and advice to video distribution to managing your social media presence to charting your social graph.

 

Social Media Policy Database - Social Media Governance
http://socialmediagovernance.com/policies.php

More than 160 searchable Social Media policies

 

Article, Case Studies and Advice on Using Social Media - Social Media Examiner
http://www.socialmediaexaminer.com/

A free online magazine designed to help you discover how to best use social media tools to find supporters, increase contributions and generate more brand awareness.

 

Free Video Syndication & Analytics Tools - TubeMogul
http://www.tubemogul.com/

Update multiple video and social networking sites from one place. Analytics tools shows who views what and where videos are being viewed.

 
Understand Your Online Social Capital - Peer Index
http://www.peerindex.net/

View vital stats, audience vs. authority compared with others, a topic fingerprint and more.

 

Check Username Availability Across Social Networking Sites - Namechk
www.namechk.com

Check across dozens of popular Social Networking sites for your desired username or vanity url.

 

Twitter email alerts - Twilert
http://www.twilert.com/

Get email updates of whe your organization, brand or any keyword is mentioned on Twitter.

 

Search Twitter Profiles & Compare Users - Followerwonk
http://followerwonk.com/

This tool helps you search Twitter profiles, so you can find people who work on specific issues or in specific topic areas. Also compare users by followers, tweets, etc.

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Some of these tools I use, some I heard about at the recent Nonprofit Technology Conference. Thanks to Farra Trompeter at BigDuck for many of these – get the slides from her session here: http://slidesha.re/11NTCbrand .

Google For Nonprofits - New Single Application

I attended the Google for Nonprofits event in Washington DC on March 18th at the Google Offices.

There were three nonprofits who talked about how they used Google tools and some announcements about current and forthcoming features of their tools. Google staff from the Google Earth, YouTube, Google Mobile and the nonprofit program also spoke.

The big news - that Google now has a single application for nonprofit organizations to fill out to get approved for Google Grants, YouTube nonprofit status and other offerings. Not only is there now just one application, but Google has pledged to review all apps and provide a decision within thirty days. Having heard from organizations about waiting months to hear about their application, this is great news. If you have applied for a Google Grant in the past and would like to participate in the YouTube partner program, you will need to apply again.

Beyond the adword grants, this includes letting nonprofits use enterprise level versions of Google Apps - Docs, Gmail and premium geo-features (using Google Maps and Google Earth). This also includes YouTube, which provides branded channels, the features of including overlays (links) and annotations in videos as well as having the Google checkout button on the page to facilitate donations. The program also includes promotion - being featured on the Google nonprofits home page.

For more information and the application, go to www.google.com/nonprofits