I attended the Google for Nonprofits event in Washington DC on March 18th at the Google Offices.
There were three nonprofits who talked about how they used Google tools and some announcements about current and forthcoming features of their tools. Google staff from the Google Earth, YouTube, Google Mobile and the nonprofit program also spoke.
The big news - that Google now has a single application for nonprofit organizations to fill out to get approved for Google Grants, YouTube nonprofit status and other offerings. Not only is there now just one application, but Google has pledged to review all apps and provide a decision within thirty days. Having heard from organizations about waiting months to hear about their application, this is great news. If you have applied for a Google Grant in the past and would like to participate in the YouTube partner program, you will need to apply again.
Beyond the adword grants, this includes letting nonprofits use enterprise level versions of Google Apps - Docs, Gmail and premium geo-features (using Google Maps and Google Earth). This also includes YouTube, which provides branded channels, the features of including overlays (links) and annotations in videos as well as having the Google checkout button on the page to facilitate donations. The program also includes promotion - being featured on the Google nonprofits home page.
For more information and the application, go to www.google.com/nonprofits
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