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Tom Troughton

Good reminders for us not to use a "one size fits all" approach when marketing. Fascinating statistic about the appearance of radio ... I wonder what predictions made today people will laugh at 100 years from now?

Timo Luege

I'm working the International Red Cross Red Crescent (IFRC) - and this wouldn't work for us at all. I'd say that many of the thousands of people who are receiving our enewsletters don't know what an RSS reader is. Email on the other hand is something that everyone knows and uses on a regular basis.

John Kenyon

Thanks for the comment Laurie, well put. It is about putting the needs of the audience first and knowing what they want.

Laurie Cirivello

I agree that offering options is important. Simply choosing one content distribution method over another can mean abandoning an existing constituent group. One size does not fit all and that's the great thing about having options.
Thanks for the blog.

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