One of my favorite clients, Performing Arts Workshop, is embracing web technology in some admirable ways. This a small organization with a rich 43-year history. Last year they began a project to organize their photo and video archives. Through the hard work of interns and their exceptional Development & Administrative Assistant, Devon Nandagiri they organized over 30 years worth of pictures and video.
The two great thing they have done is to upload their videos to a YouTube channel they created and to upload their pictures to their own Flickr photostream. Last week they had a wonderful event celebrating their archives where they ran a slide show of the images. The wonderful thing was that the slide show was running directly from Flickr, using the images that they uploaded.
Posting content on these heavily trafficked sites gives them a much larger potential audience then they might have if they only uploaded the pictures and videos to their own website. Now, anyone searching on terms related to their images can find them on those two sites.
This is an inspiring example of a small organization with limited resources taking advantage of online tools and connecting with populations outside their usual group of stakeholders.