One of my favorite clients, Performing Arts Workshop, is embracing web technology in some admirable ways. This a small organization with a rich 43-year history. Last year they began a project to organize their photo and video archives. Through the hard work of interns and their exceptional Development & Administrative Assistant, Devon Nandagiri they organized over 30 years worth of pictures and video.
The two great thing they have done is to upload their videos to a YouTube channel they created and to
upload their pictures to their own Flickr photostream. Last week they had a wonderful event celebrating their archives where they ran a slide show of the images. The wonderful thing was that the slide show was running directly from Flickr, using the images that they uploaded.
Posting content on these heavily trafficked sites gives them a much larger potential audience then they might have if they only uploaded the pictures and videos to their own website. Now, anyone searching on terms related to their images can find them on those two sites.
This is an inspiring example of a small organization with limited resources taking advantage of online tools and connecting with populations outside their usual group of stakeholders.
John
It is great to see even smaller nonprofits using the visual media tools the web offers. We have been pushing this point for years now and it seems that people are realizing that, as the web becomes more about video and multimedia, organizations must be documenting the sharing their stories to keep people interested.
We created the Guide To Online Video to help nonprofits get the lay of the land. http://www.see3.net/guide and we hope to produce more tools for orgs to learn so that they will just jump in and get started.
Posted by: Michael Hoffman | 10/28/2008 at 02:13 PM