On March 1st, the Sisters of Notre Dame de Namur, California Province, launched their new website - www.snddenca.org. This is the result of over two years of work on their part, during which I consulted with them on strategies and best practices. I have seen so many websites of faith-based organizations and religious communities that are not effective that to me this is a revolutionary new standard to which similar organizations can aspire.
Some elements that I think make it particularly effective: this website includes inviting language that people outside the community can understand, interactive elements for viewing the schools the Sisters founded or are working in, a way to find out about current and former educators connected with those learning communities, a place to submit requests for prayers (and see others requests), even a quiz to see if religious life might be right for you, titled "Got Vocation?". Of course you can also sign up for enews and make an online donation.
I think sites like this can go a long way to dispelling the misconceptions many have about those in religious communities and specifically about nuns. These are not women in habits trying to "convert the heathen". This is a community of intelligent, caring and motivated people, working in our communities to promote Social Justice & Peace, environmental awareness and education as well as spirituality. Their ministries are involved in educating as health care providers, social workers, justice and peace coordinators among other things. They work around the world supporting and educating the poor and disadvantaged.